Ethical dilmma Assignment Example | Topics and Well Written Essays - 250 words

Ethical dilmma - Assignment ExampleLet us take an example to clarify the importance of ethics in marketing. virtuous Technologies is a firm, which manufactures electric products, such as, washing railway cars, microwave ovens, and juicers. The confederation is based in Philadelphia and for the time being carries out its business operations only in Philadelphia. A few months ago, the company launched its marketing campaign for a comparatively low priced newly manufactured washing machine. To attract the customers, the managers of the company introduced a star get one free scheme. The scheme was that if a customer buys a washing machine, the company would provide the customer with a free juicer machine of the same quality. A large number of customers opted to buy the washing machines. However, the company could not live up to the expectations of the customers because the juicer machines, which the company used to provide to the customers, were of truly low and compromising quality . The customers trusted the companys words, but they were hurt badly because of the quality, which the company provided to the customers. The ethical issue involved in this example was that the company should have provided the customers with excellent quality as promised but the company went against marketing ethics, which not only resulted in customer dissatisfaction but also affected the go out of the company. Works Cited Smith, Scott.