Bank of America case analysis Essay

business statementThe primary(prenominal) problem in this cuticle is that whether commit of the States work the complicate app and take much(prenominal) unfermented features or non. If they lead the refreshed complexness application, it could cost voltaic pile of money, and it could also restrain their partrs round proscribe effect. Like the case described it is undecipherable if users were ready to hall up for mortgages or credit card on their ready phones. BofA concerns about how the prompt sticking affect their customers. Because behavioral factor is real important that do good deal to let the new things reluctantly or not. From the mart survey we inhabit that there ar three main reasons that people not to use the quick coasting concerns of bail, cost of data, slight value. So if bank of America destiny to carry their new app or wreak more futures, they should bring off with those three factors at first.RecommendationI think bank of Ameri ca should add new apps, because they backside confirm return about their customer loyalty and satisfaction, and they understructure gain more market care form this way. If they didnt build it, perchance they depart bottom that of other banks. other reason is that with the outgrowth of the communication technology, there exit be fork up bounteous of the customers have their smartphone or else than the regular phones, so it corporation take a crap bank of America more assumption to add app for smartphone customers. virtuoso of the most reasons for people not development mobile banking is the pledge concern. So how to emend security on peoples mobile turn of eventss has fit a actually important thing. They can scram an remote winding for their mobile banking. The external wrench can store into the headphone squatting on smartphone. by and by the connection, customer should slide their card, and then scheme will be prompted to enter some personal documen tation information, and then will send a message for their smartphone to stop the verification decree before use the mobile banking to do their account activities. guest can draw off this external device for free if they hold an account at bank of America. however if they lost it they should brook it for $30 to get another. This external device can make sure that customers wear thint have to worry about security issues. With this security problem solved, BofA will gain more customers and more market shares.