Swot Analysis of Meru

SWOT abbreviation Strengths Meru Cabs was one of the root companies to launch metered communicate taxis in India under its brand Meru. Meru has captured the first mover advantage in this segment. Meru is very(prenominal) famous among its customers so much that when mess think of air instruct nags they unite it with Meru. Meru cabs offer good training to their drivers so that they lot maintain the Meru aim of consumer service. They in addition regularly maintain their cabs which make it urbane and clean and so commuters enjoy their ride.They surr caner digital played proof meters so there is no chance cheating. Weakness Meru cabs largely depend on technology estimable from the moment to pick up customers to command them. They use GPRS system to track the customers and to fall them to their location and equivalentwise to show them the literal estimated cartridge holder. So if there is any emcee failure or breakdown it becomes tight for the cabs to function smo othly. Usually Meru cabs are usable when customers telephone call for it. So there is judgment of conviction lag between the call time and actual ride. They are not as easily available as topical anaesthetic non air conditioned cabs.People usually opt meru cabs for long distance travel. Opportunity Meru so far is catering sole(prenominal) to major metro cities. They should consider upon extending their serve to level two cities because these cities are growing rapidly. They dismiss excessively consider upon renting cars without chauffeurs. They can also update their customers with real feather time schedules through Infotainment services. Meru should also think for strategic partnership with several(a) travels portals so that they can extend services like pick up and debark to customers to their hotels and so on. ThreatsAlthough Meru was the first player in this segment it is now facing close competition from players like Tab Cab, Mega Cabs and so on. There is very le ss level of differentiation among all these cabs. So this is wearing the market share of Meru. Air conditioned buses started by BEST in Mumbai is also competition to Meru cabs. Driver unions also render to be a problem numerous a times. Government regulations and sudden changes in policies is also a threat. CRM of Meru to retain customers * No additional or hidden charges because of tamper free meters * Printed receipts produced at the end of every trip In courting of any complaints, feedback and so on , passengers can call Customer Service burden at 44224422 * Lost and found belongings repayable to trustworthy drivers * Usage of clean ballpark fuel because it uses LPG and CNG cars now a years to reduce pollution * Thoroughly skilful Chauffeurs in a smart MERU uniform, suave in English and Hindi and regional languages * Users are encouraged to make profiles on the website for blistering and easier bookings next time * orotund the clock availability of cabs backed by a lo cation tracking GPS found dispatch technology and a 247 Customer Service Center.This kernel a quicker pickup and faster response time to call for a cab. * Tamper-proof digital cab meters, integrated with the GPS-system to crack that every fare is tracked, thereby judgment out any possibility of overcharging by the driver. * Ability to track the location of the cab real-time through the GPS technology * tweak security features installed in the taxi for nail down safety, including display of our Customer Service Center numbers inside each cab provides security in case of an emergency-PANIC clitoris BENEFITS OF CRM * Customer part Market analytics like records of customer profiles, profile, payment history etc. * Generation of accurate leads and SMS bursts that target only the right customers based on their segmentation is possible * First time remembering has increased from 40 % to more than 90 % * Customized and simplified bill formats, payment ingathering through cards * Better look on added services were provided * It facilitated knowledge sharing amongst employees * weft of booking a cab in less than 60 seconds * Reduced greet of customer acquisition * Has resulted in savings because of fewer calls